About

About Our Studio

Established in 2013, El Sel Studio is a modern beauty shop and salon founded by a woman with a deep passion for making luxurious beauty experiences more accessible to everyone—both women and men. What began as a vision to blend quality, comfort, and affordability has grown into a trusted destination for beauty and self-care.

El Sel Studio offers a full range of professional salon services, including haircare, nail care, massage, tanning, piercing, and more—all delivered in a spacious, thoughtfully designed environment created in collaboration with an interior designer. From the moment you walk in, you’ll feel welcomed, relaxed, and cared for.

Alongside our expert services, we provide a curated selection of high-quality beauty products from both local and international brands, including popular Korean skincare lines—helping you maintain your glow between visits.

Whether you’re looking for a quick refresh or a complete beauty experience, El Sel Studio is here to make you feel your absolute best. Start your journey to beauty with El Sel Studio.

We gift you happiness!

About the Owner

At the heart of El Sel Studio is its founder, Nadežda Mamedguseinova—a passionate beauty professional with over 30 years of experience as a hairdresser and more than 20 years of success running a beauty shop. She holds over 30 certifications across various beauty fields, making her a true expert in her craft. Over the years, she has built a loyal and diverse clientele, serving not only local customers but also international clients from countries including Spain, Finland, Russia, Latvia, the Netherlands, Great Britain, and South Korea.

Beyond her work in the salon, she has also spent years sharing her knowledge by teaching other professionals and leading workshops, helping to raise the standard of beauty care within the industry.

Her deep understanding of high-quality, professional beauty products guides every brand partnership and product choice at El Sel Studio—ensuring each item is not only effective but also safe and nourishing for the hair, skin, and body.

Driven by a genuine love for beauty and a deep care for her clients’ well-being, she thoughtfully selects every service and product with a focus on both what looks good and what’s best for long-term health. For her, beauty is about confidence, care, and doing what’s right for each individual.